Superdrug wanted to reach a wider audience, and create an interactive dialogue between their users and their ads. We launched an AR filter that allowed users to virtually try on lipstick shades within Superdrug ads. Overall the campaign drove a CTR for the AR ads that was 435% higher than topline campaigns. In addition, 15% of total traffic came from the AR ads.
Doubling CPM with Google Ad Exchange & Strategic Audience Extension