For many brands, 2023 promises to be an uncertain and unpredictable time. Financial instability is at an all-time high, third-party cookies are on their way out, and consumers are demanding more from brands than ever before. As marketers we’re having to be more sustainable, more relatable, and more accessible – which is making it increasingly harder to control what can only be described as ‘chaos’.

We’re in an era where technology is advancing faster than ever, and artificial intelligence (AI) and automation are leading the way for consumers and marketers alike. With ChatGPT (and the subsequent retaliation of Google Bard) thrusting AI into mainstream media, many have since started questioning the role that intelligent solutions play – and what it means for the future of digital marketing.

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…

Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.

For the nineteenth time, the Dutch Financial Times or Het Financieele Dagblad (FD) has organized the FD Gazellen Awards, prestigious prizes granted to the fastest growing companies in the Netherlands. During a festive ceremony held at Theater Amsterdam (Houthavens), FD declared the fastest growers per region, awarding Gold, Silver and Bronze awards in the revenue categories Small (up to €2 million in the base year 2019), Medium (€2 million to €10 million) and Large (€10 million and more).

It goes without saying that analytics is a critical part of any business. Analytics helps to identify opportunities and contributors to success, not to mention problem areas that deteriorate profit and growth. For brands utilizing marketplaces specifically, it’s important to use analytics not only to get an overview of account performance, but also to deep-dive into how specific aspects of their catalog and ecommerce strategy each impact their bottom-line. Incubeta leverages various technologies to gain these invaluable insights. One of the most important platforms for our marketplace team especially is Carpio.