Businesses that hope to grow and stay relevant as we enter a cookie-less world should be implementing advertising strategies that leverage first-party data, comply with complex privacy regulations, and exceed customer expectations. Whether you’re an endemic business (selling products on Amazon) or a non-endemic business (e.g., banks, insurance companies, etc.), Amazon DSP is one of the most powerful platforms available that can help you future-proof your online strategy.

We live in a world of consistent change which can mean a whole host of things; new legislation, behavioral shifts, a global virus, war, climate change, looming recession and so on. And as marketers, we tend not to like change. Why? Because change equals uncertainty, which equals chaos. 

Amidst economic uncertainty, consumers are tightening their purse strings and being more cautious with their spending. But, in a surprising twist, it seems that the allure of that one big-ticket item they’ve been eyeing is simply too irresistible. People are willing to splurge if the emotional reward outweighs the financial cost, leading to a focus on finding lifetime pieces with emotional value. It’s as if consumers are trying to justify their purchase to themselves, in the midst of a tough economy.

With less than a week to go until Incubeta’s upcoming event ‘The Art of Chaos’ there’s still time to register and secure your spot at the live (or virtual) session. We’ll be taking a deep dive into the world of marketing and sharing valuable lessons on embracing uncertainty to succeed in challenging situations. Join us on Tuesday 25th April from Google’s Berlin HQ for an afternoon of insightful presentations, actionable takeaways, and more. 

The tug of war between personalization and data privacy continues to be a constant battle for local brands to navigate. While consumers demand a more personalized and tailored brand experience, they’re also becoming increasingly sensitive over how their data is harvested, used and protected. So how do brands skilfully navigate this in a way that respects their consumers data while providing a valuable contextualized experience? 

With consumers becoming more selective in their spending, retailers may be tempted to revert to classic strategies like sales, promotions, and product diversification. But in the face of inflation and supply chain disruption, it’s time to think bigger than price-cutting and product output alone. Connected marketing strategies that apply data, technology, and targeting with laser precision will be crucial for retailers to pivot holistically and deliver growth in 2023 and beyond.