Watch out, there’s a fresh face in town, and we for one can’t wait to see what she does! Incubeta continues to grow as we welcome a new Global Director of Solutions, Maria-Anna Gurney to the family. With over 25 years of industry experience, Marie-Anna will be responsible for overseeing the development and implementation of our digital marketing solutions, helping roll them out across the business globally.  

Performance Max (PMax) is a goal-based Google Ad campaign that uses machine learning to optimize ad delivery across a range of Google’s advertising platforms, including Search, Display, YouTube, Gmail and Discover. This means that your ads can be delivered to a wider audience, regardless of the device they’re using or the platform they’re browsing on.

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…

In 2004, John Wood, a pianist from Los Angeles launched a bumper sticker campaign announcing “Drum Machines Have No Soul” accompanied by a phone number for the Society for the Rehumanization of American Music. This announcement of frustration with a sterile audio creative tool resonated enough that it soon became a popular slogan stuck on cars across the US.

Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.

Last week we explored the Top 10 Benefits of Integrating Marketing within the Cloud, and how advertisers who combine both platforms will be able to implement new strategies and take advantage of machine learning to process valuable information and scale their business.