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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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APAC / Industry Insight

Measuring Consumer Intent for Non Ecommerce Retail Websites

For websites that do not have an explicit revenue generating action for a user to take (such as completing a purchase), finding metrics for success can be a challenge. Often, this results in conversion metrics being based on the number of pages a user viewed or how long a user spent on the website.

AMERICAS / Industry Insight / Work & Awards

Route to Ready: How to Get Started on Your Digital Transformation Journey

The digital marketing and advertising landscape of 2022 is vastly different than it was just three years ago. Greater digital adoption, accelerated by the pandemic has created the conditions for online sales to have its first $1 trillion year this year.

LATAM / Industry Insight

Driving Success at El Buen Fin

With less than a month till El Buen Fin 2022, an annual nationwide shopping event in Mexico, we spoke to Incubeta’s Data Science Specialist, Ricardo Camarena to see how brands can streamline and optimize their campaigns to drive digital success across the four day event. Focusing specifically on the use of Machine Learning (ML), Ricardo discusses how brands can reach the right audience, at the right time with the right message.

EMEA / Industry Insight

3 Minutes of Digital: Privacy

At Incubeta, we pride ourselves on being an effective, communicative full-service digital agency. Bringing individuals together to help businesses create growth opportunities in the digital space. And that’s where our web series ‘3 Minutes of Digital’ comes in – where we sit down with experts from across our global business to break down important areas of digital marketing – all in just three minutes.

EMEA / Industry Insight

Amazon in South Africa; Your Questions Answered

With Amazon set to expand into South Africa and four other countries by early 2023, the industry is awash with questions about what the impending market launch will mean for advertisers in those respective regions.

LATAM / Industry Insight

Maximize Results Using Real-Time Dashboards

The use of dynamic and real-time dashboards has gained popularity as of late, due to their ability to allow advertisers to access and visualize data in a simple and straightforward manner. However, the functionality of dashboards isn’t the only important factor, the speed at which data is obtained and displayed is as important – especially in the lead up to time sensitive seasonal periods, such as #ElBuenFin in Mexico. The following content explores the use of reports, dynamic, and real-time dashboards and how advertisers can use them to maximize results across seasonal campaigns.

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