All Eyes on DV360: Building Your Own Personal Algorithm
If you’re familiar with DV360 you’ll know that it has a selection of automated bid strategies which allow programmatic traders to go beyond applying a fixed bid strategy. Traders can use the system to bid on impressions based on its likelihood to achieve a chosen KPI. But what if a trader wants to actively factor in a variable that isn’t considered in Google’s automated algorithms, such as variable conversion values, as opposed to all conversions being considered equal? The answer? DV360’s Custom Bidding.