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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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EMEA / Industry Insight

All Eyes on DV360: Building Your Own Personal Algorithm

If you’re familiar with DV360 you’ll know that it has a selection of automated bid strategies which allow programmatic traders to go beyond applying a fixed bid strategy. Traders can use the system to bid on impressions based on its likelihood to achieve a chosen KPI. But what if a trader wants to actively factor in a variable that isn’t considered in Google’s automated algorithms, such as variable conversion values, as opposed to all conversions being considered equal? The answer? DV360’s Custom Bidding.

EMEA / Industry Insight

Bidding in the New Search Ads 360

Five months into the roll-out of the New Search Ads 360 (SA360) experience and we find ourselves at an important stage of the journey: the bidding migration. Until now, all features relating to bidding were held back in the previous SA360 whilst users were tasked with familiarizing themselves with the new navigation and workflows that the updated UI presented. However advertisers are now being given the option to migrate their bidding over to the new UI.

EMEA / Global / Industry Insight

All Eyes on DV360: Frequency Management

It’s a practice that started back in the uncomplicated days of the fully-cookied web with a box entitled ‘frequency cap’ in a platform not even yet named Display & Video 360. Over time, many marketers came to appreciate its importance in a well-balanced campaign, but its core technical underpinnings are getting increasingly challenged by the growing appetite of users for privacy and transparency on the web.

EMEA / Industry Insight

The Evolving State of Commerce & How to Future Proof Your Brand

Few can deny that the world of commerce is in a constant state of fluctuation – experiencing more changes in the last two years than in the last two decades. We’ve borne witness to astounding levels of growth across the entire commerce ecosystem and if advertisers have any desire to understand the future positioning of commerce, they first need to understand the nature of its consumers.

Global / Industry Insight

What The Current Economic Landscape Means for Advertisers

As we approach the start of Q4, many countries are seeing the highest inflation rates in decades. With global inflation worsening significantly90%+ of the population express concern over the cost of living crisis. The squeeze we’re seeing on disposable income, the exacerbation in inflation and the rise in commodity costs is impacting consumers worldwide – and amid accelerating interest rates we’ll likely see a slump in global economic activity throughout the tail end of 2022, and well into 2023 – with prices continuing to soar and volatility rippling across numerous industries. 

Global / Industry Insight

Incubeta are Finalists at Google Premier Partner Awards

We’re delighted to announce that Incubeta are finalists at the Google Premier Partner Awards 2022 for our work with Cape Union Mart, Fantastic Furniture, and Sanlam.  As well as our overall work as an agency. 

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