Best Practices for Video Advertising

Over the last year we’ve seen a colossal increase in video consumption, heightened by the pandemic-induced shift to digital throughout the course of 2021. Across all demographics users are consuming more video content than ever before with 59% of Gen Z63% of millennials and 56% of Gen X  spending more time watching user-generated content online compared to 6 months ago.

Matilda Rose Moir

“Video has expanded far beyond what we ever imagined, it’s the best way to capture your audience in 2022“. Taylor Holden – Digital Project Manager – Paid Media

Over the last year we’ve seen a colossal increase in video consumption, heightened by the pandemic-induced shift to digital throughout the course of 2021. Across all demographics users are consuming more video content than ever before with 59% of Gen Z63% of millennials and 56% of Gen X  spending more time watching user-generated content online compared to 6 months ago.

Audiences enjoy, and almost expect the creative, visual and informative elements that digitized video has to offer and as such we’ve seen a significant increase in video advertising as brands capitalize on this demand. 

The interest in online video has never been greater, meaning the stakes are heightend for brands that neglect video in their strategies. In our latest whitepaper we explore the suite of video advertising channels available to advertisers including best practices and success stories across TikTok, Meta (Facebook/Instagram), YouTube and Display.

Access Whitepaper Here
We are entering into a new era of digital marketing, and the successful marketers of the future will be those who understand the power of video and adapt accordingly.

Interested in the world of creative marketing? Want to hear what some of the brightest minds in the industry are getting up to? We’re taking to the boardwalk this June at the 2022 Cannes Lions International Festival of Creativity – the largest gathering of the advertising and creative communications industry. Incubeta will be meeting with an amalgamation of the world’s biggest partners and brands during the week of the 20th – 24th of June, facilitating a range of networking opportunities and content sessions.
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