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Global / Industry Insight

Best Practices for Video Advertising

Over the last year we’ve seen a colossal increase in video consumption, heightened by the pandemic-induced shift to digital throughout the course of 2021. Across all demographics users are consuming more video content than ever before with 59% of Gen Z63% of millennials and 56% of Gen X  spending more time watching user-generated content online compared to 6 months ago.

AMERICAS / Industry Insight

6 Accessibility Tips to Improve Your Customer Experience

The ultimate goal for any brand is to provide an experience for customers that makes them feel like they’re the only customer you care about. Call it personalization, call it an optimized customer experience; the goal is always to delight a customer enough that they want to engage with your brand again and again and encourage others to do the same.

 

Global / Life & Culture

Celebrating World Bee Day with Bees for Development

In celebration of World Bee Day, we sat down with Nicola Bradbear, the founder of our charity partner Bees for Development to discuss how she created the charity, their mission, and how they help some of the world’s poorest people become self-sufficient through beekeeping. 

 

EMEA / Industry Insight / Life & Culture

A Month in the Metaverse…

“The next platform and medium will be even more immersive, an embodied internet where you are in the experience. Not just looking at it (your screen). And we call this ‘the Metaverse’”- Mark Zuckerburg, 2021

Global / Life & Culture

Recognizing International Day Against Homophobia, Biphobia and Transphobia 2022

May 17th is globally recognized as International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) – created to raise awareness of the daily discrimination, violence and inequality faced by LGBTQ people across the globe.  May 17th was chosen due to it’s significance with the World Health Organisation declassifying homosexuality as a mental disorder on the same date in 1990.

EMEA / Industry Insight / Life & Culture

5 Minutes with Jonathan Nerbe; Managing Director of Incubeta Germany

In our latest ‘5 Minutes With’ we sat down with Jonathan Nerbe, the new Managing Director of Incubeta Germany. After three and a half years as Managing Director at Jellyfish, Jonathan spoke to us about digital transformation, expanding Incubeta’s foothold in DACH and what it means to be part of the Incubeta family.

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