EMEA

The What, Where and How of Apps

Breaking all manner of sales records, Apps have fast become a channel that businesses can no longer ignore. With the launch of the latest iOS updates, the introduction of ATT and Google Play now including desktop search placements, the App Space is currently facing a major shake up which will change the industry for good. With that in mind, we wanted to take a look at what App marketing currently looks like, where we think it’s going and how businesses should prepare.

AMERICAS / Industry Insight

Driving Profitability in the TV Landscape

Connected TV (CTV) has grown exponentially over the last decade, with digital video ad spend, driven by CTV, forming 56% of total video in 2021. And like the majority of growth we see within the industry, with this expansion of digital video comes the opportunity for marketers to tap into a rich targeting environment, with high measurability, while speaking to, and answering, consumer demands.

tik tok
APAC / Industry Insight

Don’t Make Ads, Make TikToks!

Last week Incubeta’s (AUS) Managing Director Sam Shennan took to the (virtual) stage at TikTok’s Vibe Report; Retail alongside TikTok’s Creative Strategist Denny Handlin and  Founder & CEO of St. Frock, Sandradee Makejev, to unpack how TikTok can connect you with your next digital consumer.

Global / Industry Insight

5 Mistakes in App Campaigns and How to Avoid Them: Creatives

There has been a lot of talk around app campaigns over the past year, and with users spending most of their time on mobile and showing greater willingness to engage and convert within apps, there’s no denying that we’re in an ever-changing ecosystem.

Global / Industry Insight

Incubeta Industry Insights: Transitioning to the Till

In an ever-changing industry the question we continually need to be asking ourselves is where are we now? The spontaneous nature of the world we live in can have a ripple effect on all that we do – and as a global brand with offices all over the world we recognize that this can raise a lot of questions. 

AMERICAS / Industry Insight / Media

Maximizing Digital Performance in Home Furnishings

With digital advertising being a powerful tool for driving home furniture sales and engaging with customers online, Ed Camargo, Incubeta’s US Managing Director, Media, spoke with the Home Furnishings Association on how to take advantage of paid digital advertising strategies, measure success, and help you consider what the appropriate budget should be for your business.

Global / Industry Insight

Cutting Through the Privacy Noise

With Google delaying the deprecation of third-party cookies by a further two years, the industry is (yet again) abuzz with privacy noise – somewhat saturated with so called quick wins, ‘do’s & don’ts’ and technical jargon. 

EMEA

The New Frontier of Performance Marketing: Google Shopping

Resoundingly effective due to its combination of relevance and intent, Google Shopping has long been one of the key foundations of performance marketing. And with the value to businesses showing no sign of slowing down, we wanted to take a look at some of the factors that have shaped it, where we think it’s going, and what businesses should be doing to react. 

Global / Industry Insight

A Day at MadFest

Last week was an exciting time for Incubeta, as we took to the stand (and stage) at our first live event this year – MadFest. Known for their innovative events that pack a punch with no-nonsense, relevant content, here’s our Incubeta highlights from the 2 day extravaganza.

Global / Industry Insight

How to Survive in a Privacy First World

There’s no denying that privacy is fast becoming the hottest topic of the industry – with iOS14 substantially reducing data granularity (with 96% of users in the US choosing to block ad tracking) and the deprecation of third-party cookies looming (at a slightly slower pace than originally planned), we’re staring down a one way barrel to a privacy-centric future.