Working in Tandem to Drive Incrementality Running a CSS Campaign for Master of Malt
Master of Malt is an online alcohol retailer, who pride themselves on bringing unique brands of alcohol to a wide audience. A strict internal ROAS target prevented the exploration of new avenues.
Incubeta was tasked with growing revenue through Google Shopping, with a small in-house specialist team.
We launched CSS campaigns at a fixed CPA, to support and grow Google Shopping revenue. From here we supported Master of Malt’s internal team with feed management for both in-house Google Shopping and CSS.
We used our in-house CSS to facilitate a 20% efficiency gain through Google Shopping. We also automated search term prioritization & bidding through our bespoke tool.