Global / Industry Insight

What The App Store’s New Features Mean for Marketers?

The New Year is upon us, and with it Apple announces the recent introduction of two new features, Product Page Optimization and Custom Product Pages. Originally announced back in June at WWDC, Apple has now confirmed that the features are available, meaning app marketers can start building more effective App Store product pages in preparation for 2022 when they get their hands on them via Apple Search Ads. 

Global / Life & Culture

2021 Wrap Up

As the year draws to a close, and all eyes are on 2022, we wanted to take a moment to reflect on the last 12 months – our achievements and accomplishments. And take the time to appreciate all that our incredible people have done throughout 2021.

Global / Industry Insight

Is it Time to Switch to a Data-Driven Attribution Model?

It’s no surprise that the ad tech industry is facing an increasing number of challenges in navigating performance attribution. As a result, it’s moving away from last-click or last-interaction models, and becoming more focused on data-driven attribution. After Google’s decision to switch all Google Ads campaigns to a data-driven attribution model by default, more and more companies are asking us about implementing data-driven attribution in their Campaign Manager 360 account. 

Global / Industry Insight

Incubeta Predicts: All Eyes on 2022

2021 showed us how quickly the rules of marketing can change and how staying ahead of the game, and on-top of emerging trends is crucial to succeed. With 2022 fast approaching, we spoke to thirty three members of our senior leadership team across the world to hear their thoughts and opinions on the state of digital marketing in the new year. Covering everything from privacy and automation to sustainability and user experience, here’s what’s in store for the marketing industry in 2022. 

Global / Industry Insight

Black Friday 2021; Everything you Need to Know

With another Black Friday behind us, and Christmas fast approaching we spoke to our teams across the globe to see what shoppers were up to over the five day shopping bonanza. Answering everything from Average Order Value, and total media spend, to most popular shopping day, and device of choice, our post-Black Friday analysis answers some interesting questions.

Global / Work & Awards

A Month of Success for Incubeta…

What a month for Incubeta! Across the globe we’ve seen triumph after triumph with award ceremonies, shortlists and highly commended. From the APAC Search Awards to the DMASA Assegai Awards here’s what we’ve been celebrating.

Global / Industry Insight

Making the Most of Artificial Intelligence in Marketing

From Alexa and Siri, to automated customer assistance and self-driving cars, Artificial Intelligence (AI) is all around us – in fact, 64% of consumers worldwide are already interacting with AI on a daily basis without even knowing it. Thanks to the role that Hollywood plays, many seem to have a somewhat warped perception of AI – believing it to be a form of sentient robot. But this is far from true. 

Global / Industry Insight

Playing Devil’s Advocate – Incubeta’s Answer to Industry Noise

Few can argue that the marketing industry isn’t synonymous with technical jargon, ‘buzz’ topics and following-the-herd mentality. The nature of our market demands it, and as such we often find ourselves regurgitating information and opinions that already saturate the marketing space – adding to the noise, rather than disrupting it.

Global / Industry Insight / Work & Awards

Durable Data-Driven Creative Strategies: Learn with GMP

There’s been a lot of theoretical talk about privacy and the impact of the loss of the cookie. But when marketers ask how it will specifically impact their digital ad campaigns, there’s a lot of information to parse through and not a lot of answers. We joined Google Marketing Platform’s creative solutions team in a Learn with GMP session to discuss the impact of the loss of the cookie on data-driven creative as we know it today. 

Global / Industry Insight

Getting Spooky with Lovehoney – Using Halloween as a Sales Springboard

Friday 31st October is once again upon us, yet today’s variation of Halloween is somewhat more advanced than the traditional trick n’ treating we’ve come to know, and love.