AMERICAS / Life & Culture

Incubeta Insider: 5 Minutes with Charlie Rowe, Incubeta’s US Head of BD

In our latest Incubeta Insider piece, we sat down with Charlie Rowe who, after four years in our London office, hopped over the pond to join our wonderful team out in New York as their resident Head of Business Development, and iGaming hero. Charlie spoke to us about Incubeta’s rise to prominence in the Sports Betting and Online Casino market, top tips for sales and what it was like to transition from London to NYC mid-Covid.

incubeta-google-full-stack-certified
AMERICAS / Life & Culture

Incubeta US is Google Full-Stack Certified

We’re thrilled to announce that our US office has achieved Google full-stack certification, an achievement that allows us to fully amplify business growth for our clients via Google’s expansive resources and powerful platforms.

AMERICAS / Work & Awards

Creative Spotlight; Creating New Narratives with Law Partners

In the third instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our ‘new narratives’ videos, which we built for personal injury law firm, Law Partners.

AMERICAS / Industry Insight

Driving Profitability in the TV Landscape

Connected TV (CTV) has grown exponentially over the last decade, with digital video ad spend, driven by CTV, forming 56% of total video in 2021. And like the majority of growth we see within the industry, with this expansion of digital video comes the opportunity for marketers to tap into a rich targeting environment, with high measurability, while speaking to, and answering, consumer demands.

AMERICAS / Work & Awards

Harnessing the Power of Creative for a Worthy Cause

There’s no denying that creative is a powerful communication tool. Design has the unique ability to engage and connect with the viewer, conveying meaning on a deeper level. Using our creative expertise we decided to harness this power to raise awareness of important global issues in the hopes of helping information reach a wider audience on social media.

AMERICAS / Industry Insight / Media

Maximizing Digital Performance in Home Furnishings

With digital advertising being a powerful tool for driving home furniture sales and engaging with customers online, Ed Camargo, Incubeta’s US Managing Director, Media, spoke with the Home Furnishings Association on how to take advantage of paid digital advertising strategies, measure success, and help you consider what the appropriate budget should be for your business.

AMERICAS / Industry Insight / Media

Incubeta in Conversation: Rolling the Dice with Golden Nugget

At Incubeta, we have the opportunity to work with some of the biggest and best brands in the world where we’re committed to upgrading our clients’ growth and our close partnerships with their teams are integral to our continued success together. With that in mind, we’re pleased to introduce our latest series ‘Incubeta in Conversation’. We’ll be sitting down with our clients, having candid conversations with the experts that make the work we do possible.

AMERICAS / Industry Insight

Higher Education’s Evolution To A Post-Pandemic World

This week, Incubeta’s Managing Director Ed Camargo joined forces with America’s leading higher education podcast, EdUp Experience to discuss the variety of effects that Covid-19 has had on Higher Education, and the subsequent evolution of the educational industry. The 40 minute podcast shone a spotlight on consumer behaviour, the need for flexibility and how communication strategies need to be connected to both the audience and the moment.

AMERICAS / Industry Insight

Testing Digital Audio Campaigns

Whether it is streaming music, listening to podcasts, or playing an audiobook in the background, people are consistently consuming audio information – and this has only increased since Covid-19, and working from home.

AMERICAS / Industry Insight

Incubeta US joins CEO Action’s 3rd Annual “Day of Understanding” to advance Diversity & Inclusion in the Workplace.

We are proud to have participated in CEO Action’s third annual Day of Understanding and a month of candid and courageous conversations. Incubeta joined nearly 400 organizations in a commitment to engage in this important dialogue, fostering cultures of greater belonging at a critical time.