Black Friday 2021; Everything you Need to Know

With another Black Friday behind us, and Christmas fast approaching we spoke to our teams across the globe to see what shoppers were up to over the five day shopping bonanza. Answering everything from Average Order Value, and total media spend, to most popular shopping day, and device of choice, our post-Black Friday analysis answers some interesting questions.

Scarlett Rushby-Smith

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Global / Industry Insight

What The App Store’s New Features Mean for Marketers?

10th January 2022 – 2 Minutes 31 Seconds read.

The New Year is upon us, and with it Apple announces the recent introduction of two new features, Product Page Optimization and Custom Product Pages. Originally announced back in June at WWDC, Apple has now confirmed that the features are available, meaning app marketers can start building more effective App Store product pages in preparation for 2022 when they get their hands on them via Apple Search Ads. 

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